HOR is a celebration of subtle (sometimes irreverent, sometimes silly, sometimes saucy) statement style. Releasing high-quality apparel and lifestyle items as limited editions and low quantity drops.

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HOR is the playground of British designer Andy Rouse, who is widely considered the third most famous and influential Andy Rouse. The renowned wildlife photographer currently holds top spot, followed by the legendary racing driver due to his strong showing in the 90's. HOR was partly founded as an attempt to claim first place for Andy Rouse the designer, hoping to earn the as yet unattached prefix esteemed*.

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This is of course a load of bollocks!